In 2025, Victoria Reed, CEO of Better Change consultancy and a previous recipient of the iGB Most Influential Women award, joins the campaign as a judge, advocating for greater visibility of women making significant contributions to the gaming sector. Her journey was notably impacted by her 2023 win, which propelled her into an active role as a mentor within the Global Gaming Women organisation.
Reed’s new role as a judge for the Most Influential Women campaign is driven by her passion to highlight the often-overlooked contributions of women in gaming. “The most deserving winners for this type of award are those who inspire confidence in other women,” she asserts. This sentiment underscores her commitment to fostering an environment where collaboration and mutual support are celebrated, helping women at all career stages to flourish.
Reflecting on her own experience since her 2023 accolade, Reed acknowledges how the recognition transformed her professional journey. She was motivated to join the Global Gaming Women group, where she actively mentors younger members, providing them with guidance and support. “It’s been incredible to transition from doubting my capabilities to confidently mentoring others,” Reed notes, emphasizing the importance of nurturing the next generation of female leaders in gaming.
Throughout the Most Influential Women campaign, additional interviews will be conducted to bolster the call for submissions. As nominations open and remain active until 31 October, the gaming industry eagerly anticipates the announcement of this year’s winners in late November.
Reed’s philosophy centers on the power of women to uplift one another through shared experiences and mentorship. This approach not only empowers individuals but also strengthens the industry as a whole. “Collaboration is a superpower that women have, and I want to see everyone around them do well,” she explains, advocating for a collective advancement that benefits all involved.
The gaming industry, historically male-dominated, has seen a gradual increase in female representation, yet challenges remain. Reed’s efforts are part of a broader movement to ensure that women’s voices are heard and valued. By championing those who work behind the scenes, she highlights the crucial role these women play in shaping the sector’s future.
Not everyone, however, shares Reed’s optimistic view. Critics argue that visibility and recognition alone are insufficient without structural changes in hiring practices and career development opportunities. They contend that while awards and mentorship programs are essential, they must be complemented by tangible actions from gaming companies to diversify their workforce.
In response, proponents like Reed emphasize the interconnected nature of visibility, mentorship, and systemic change. By raising awareness and nurturing talent, they argue, industries can gradually shift towards more equitable practices. Reed’s approach is not just about awarding success but about creating a lasting impact that ripples across the sector.
As the campaign progresses, the focus on highlighting lesser-seen contributors intends to inspire more women to pursue careers in gaming, knowing that their efforts will be recognized and celebrated. Reed’s journey from awardee to mentor and judge exemplifies the cycle of empowerment that the campaign seeks to promote.
The significance of mentorship in Reed’s narrative cannot be overstated. Her work with the Global Gaming Women organisation is a testament to the transformative power of guidance and support. By sharing her experiences and insights, she fosters a supportive network that encourages both personal and professional growth for women in gaming.
As the deadline for nominations approaches, the anticipation builds around who will be recognized this year. The late November announcement promises to showcase the diverse talents and achievements of women who are making a difference in the gaming industry. This year’s campaign not only celebrates individual accomplishments but also serves as a call to action for continued progress and inclusion.
Victoria Reed’s advocacy and mentorship efforts reflect a broader shift towards embracing diversity and empowerment in the gaming sector. Her story is one of transformation, not just for herself but for the countless women she inspires. Through her leadership, Reed demonstrates that recognizing and supporting women in gaming can lead to a more vibrant, inclusive industry for all.
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