In November 2025, the iGaming industry finds itself at a crossroads, with an introspective look into the shame tied to its name. Unlike many discussions saturating the market, the iGB podcast series, in collaboration with RubyPlay, delves deeper into the philosophical, psychological, economic, technological, and societal dimensions of gambling. With Dr. Eyal Loz at the helm, this series offers a platform for serious, taboo-oriented conversations, aiming to debunk myths and spark thought-provoking discussions.
The fifth episode features a critical conversation between Alea co-founder, Alexandre Tomic, and Dr. Eyal, centered around an intriguing question: Why does the iGaming industry carry an undertone of shame, and why do we often prefer the term ‘iGaming’ over ‘gambling’? This dialogue seeks to unpack the stigma associated with iGaming, analyzing it from the professional and societal standpoint. Tomic and Dr. Eyal explore the layers of internalized shame, offering insights into industry perception and proposing strategies to dismantle taboos, fostering a more honest and inclusive conversation about iGaming.
The discussion begins by acknowledging the dual nature of iGaming, a field often painted with broad brushstrokes of moral judgment. The term ‘iGaming’ emerged as a rebranding effort, aiming to differentiate modern digital gambling from traditional, often negatively perceived gambling activities. This rebranding reflects not only a technological shift but also an attempt to mitigate the ingrained societal shame.
From an economic perspective, the iGaming industry is a powerhouse, contributing substantially to global markets. In 2023 alone, it was valued at approximately $95 billion, with projections to reach $127 billion by 2027. Despite this significant economic impact, societal attitudes remain conflicted. The idea that gambling—regardless of its form—could be a legitimate recreational activity is often overshadowed by concerns of addiction and financial ruin.
Dr. Eyal and Tomic delve into the historical roots of gambling’s tarnished image. They suggest that much of the shame stems from antiquated perceptions, where gambling was seen as a vice rather than entertainment. The iGaming sector, with its digital and often less visible nature, inherits this burden, even as it aims to present a more sophisticated and regulated image. Dr. Eyal notes how societal evolution has struggled to keep pace with technological advancements within the industry. “It’s ironic,” muses Tomic, “how something that has adapted and innovated so quickly is still shackled by outdated stigmas.”
The conversation doesn’t shy away from addressing the responsibility of operators and developers. Both Tomic and Dr. Eyal agree that the industry must continue to push for transparency and ethical standards, which can help alleviate public skepticism. Responsible gambling measures are crucial in this regard. The introduction of advanced AI tools for monitoring player behavior and implementing self-exclusion features exemplifies how technology can serve as a guardian rather than a foe.
Despite these efforts, critics argue that the industry’s self-regulatory measures aren’t sufficient. They point out that the inherent conflict of interest—where operators profit from player losses—can undermine even the best intentions. Therefore, they call for stronger external regulation and oversight. This counterpoint underscores a fundamental tension within the industry: the balance between self-regulation and external intervention.
A significant portion of the discussion is devoted to the psychological aspects of gambling. Dr. Eyal emphasizes the need for a paradigm shift in understanding gambling behavior, suggesting a move towards seeing it as a psychological phenomenon rather than merely a financial transaction. This perspective encourages a more nuanced view of players, who are not merely driven by addiction but by various psychological factors including the thrill of risk-taking and the social aspects of gaming.
The societal dimension can’t be ignored, either. Public perception heavily influences the legislative environment surrounding iGaming. In regions where gambling is viewed more liberally, such as parts of Europe, legislation is often more favorable. Conversely, in areas where gambling carries a heavier stigma, such as in certain US states, regulatory environments can be significantly more restrictive.
Tomic proposes that a key strategy to overcome the stigma is education, both of the public and within the industry itself. By fostering a more informed dialogue about the realities of iGaming, the industry can begin to reshape its narrative. This involves highlighting not just the potential pitfalls but also the benefits and safeguards that have been implemented. “Education is empowerment,” Tomic suggests, envisioning a future where informed players can engage with iGaming in a balanced and healthy manner.
The episode concludes by affirming the complex nature of iGaming’s identity crisis. As the industry continues to grow and evolve, so too must the conversations surrounding it. The shame associated with iGaming is not an insurmountable barrier but a challenge to be addressed through open dialogue, regulatory diligence, and cultural education. By tackling these issues head-on, the industry can aim not only to thrive economically but also to achieve social legitimacy and trust.
As the iGaming sector navigates these turbulent waters, it becomes clear that the path to overcoming shame is paved with understanding, transparency, and a willingness to engage with difficult truths. This episode of iGB’s podcast series serves as a crucial step in that journey, offering both industry insiders and outsiders a platform to rethink preconceived notions and embrace a more nuanced view of what iGaming can and should be.
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