On November 24, 2025, EveryMatrix, a prominent iGaming software, solutions, and content provider, announced the completion of its acquisition of Goma Gaming, a company specializing in enhancing user experiences within the online gambling industry. The terms of the acquisition were not disclosed, but the transaction is set to significantly bolster EveryMatrix’s front-end expertise in both casino and sports betting verticals.
The integration strategy for Goma Gaming involves maintaining its operations as a standalone unit while running in parallel with EveryMatrix’s existing front-end division. This strategic move is aimed at enhancing customer experience and offering a broader array of options to EveryMatrix’s clientele. With this acquisition, EveryMatrix is positioning itself to better cater to the evolving demands of its operators and improve their user engagement.
Goma Gaming, established two decades ago, has developed a reputation for excellence by collaborating with tier-one operators worldwide. Among its notable partnerships is its support for Betsson’s entry into the French market. Goma’s services reportedly boost operators’ retention rates and engagement duration, leading to an average margin increase of 30%.
Ebbe Groes, CEO and co-founder of EveryMatrix, expressed confidence that the acquisition would fuel the company’s ambitious growth plans. The expertise and skills brought by Goma are seen as crucial to accelerating EveryMatrix’s market presence and success. Groes reflected on the strides made in front-end development, particularly in creating tailored sites and functionalities for major clients such as Bet-at-home and the Hungarian Lottery. He emphasized that Goma’s inclusion will provide more resources to deliver novel solutions that enhance retention, engagement, margin, and revenue for their sports and casino turnkey customers.
Andrew Brown, CEO of Goma, expressed enthusiasm about the acquisition, highlighting the potential for expanded capacity and impact. The union with EveryMatrix offers Goma the resources needed to scale operations quickly, enabling them to serve more operators within the EveryMatrix network effectively. Over the past five years, Goma Gaming has made notable progress, and this new alliance promises to amplify their influence in the industry.
EveryMatrix has been actively enhancing its portfolio through strategic acquisitions over the past year. In 2024, the company acquired UK-based FSB and Fantasma Games. The acquisition of FSB, known for its comprehensive betting and iGaming platform, was aimed at enhancing EveryMatrix’s OddsMatrix platform through the inclusion of player account management software and horse racing products. Meanwhile, the acquisition of Fantasma Games was a content-focused move, expanding EveryMatrix’s offerings with Fantasma’s popular titles, accessible to over 250 operators including industry giants like Paddy Power, Betsson, LeoVegas, and DraftKings.
Significant changes have also been underway in the EveryMatrix leadership team. Earlier in November 2025, the company announced that Jonas Groes will step into the role of co-CEO starting January 1, 2026. Jonas, the brother of current CEO Ebbe Groes, brings a rich background in technology, finance, and policy. His extensive experience includes over eleven years at EY, where he served as a partner in the Nordic Consulting practice, and leadership roles in various organizations such as the European Regions Research and Innovation Network and Management Rådgiverne.
As EveryMatrix continues to grow its capabilities and expand its market reach, this latest acquisition underscores its commitment to delivering superior user experiences and innovative solutions. In an industry where customer engagement and retention are critical, EveryMatrix positions itself as a leader ready to meet the challenges and opportunities of the iGaming sector.
While the acquisition of Goma Gaming is largely seen as a strategic win for EveryMatrix, some industry analysts caution about potential integration challenges. The process of aligning the standalone operations of Goma with EveryMatrix’s existing structures could present hurdles. However, the anticipated synergies and shared expertise are expected to outweigh these challenges, ultimately benefiting EveryMatrix’s clients and enhancing their competitive edge.
In conclusion, EveryMatrix’s strategic acquisitions and leadership changes reflect a dynamic approach to growth and adaptation in the competitive iGaming industry. By integrating specialized user experience services from Goma Gaming, EveryMatrix aims to enhance its front-end offerings and solidify its position as a leading provider of comprehensive iGaming solutions. As the industry evolves, the ability to deliver personalized and engaging customer experiences remains paramount, and EveryMatrix appears poised to lead the charge in this regard.
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