EveryMatrix has announced that Jonas Groes will step into the role of co-CEO beginning January 1, 2026. This strategic move positions Groes to join his brother, co-founder and current co-CEO Ebbe Groes, at the helm of the company. The decision comes as EveryMatrix aims to further its ambitious growth plans in the competitive igaming sector.
Jonas Groes brings a wealth of experience from his 11-year tenure at EY, where he was a partner in the Nordic Consulting practice for nine and a half years. His extensive background in technology, finance, and policy equips him to help steer EveryMatrix towards its expansive goals. Before EY, Groes held roles at the European Regions Research and Innovation Network, the South Denmark European Office, and worked within local government in Denmark. His recent leadership as chairman of Management Rådgiverne underscores his capacity for guiding management-consulting businesses in Denmark.
Jonas Groes expressed his excitement about joining EveryMatrix alongside his brother, describing it as a “dream come true.” He acknowledged the impressive achievements of the EveryMatrix team under games CEO Stian Hornsletten’s leadership. Groes noted the synergy between himself and Ebbe, emphasizing how their complementary skills can forge a stronger leadership dynamic.
Ebbe Groes highlighted the necessity of Jonas’s appointment as part of EveryMatrix’s long-term growth strategy, especially as the company has tripled its headcount over the past five years. This expansion reflects their increased collaboration with major gaming brands and lotteries worldwide. Ebbe stressed the need for someone who understands how to scale a business and achieve the ambitious targets set for the next five years. By sharing the CEO responsibilities, Ebbe aims to focus more on strategic development and pursue the goal of positioning EveryMatrix as a top three tier-1 technology provider globally by 2030.
The move also comes on the heels of significant strategic decisions earlier this year, where EveryMatrix expanded its portfolio by acquiring the UK-based betting and igaming platform FSB and the gaming studio Fantasma Games. These acquisitions are part of EveryMatrix’s broader strategy to enhance its service offerings and market presence.
In the rapidly evolving igaming industry, maintaining a competitive edge requires not only technological advancements but also insightful leadership. The appointment of Jonas Groes is seen as a step towards consolidating EveryMatrix’s position in the industry and ensuring sustained growth. The trust and shared vision between the Groes brothers are expected to drive the company through the complexities of expansion and market challenges.
While EveryMatrix is setting its sights high, the competitive landscape in igaming is unforgiving. Rivals are continuously innovating, and regulatory environments remain fluid, presenting both opportunities and challenges. Some industry observers might question whether EveryMatrix’s ambitious goals are fully attainable, given the intense competition from larger, more established players in the market.
Despite these challenges, the company’s recent strategic moves suggest a calculated approach to growth. By enhancing their technological capabilities and expanding their market reach, EveryMatrix is positioning itself to not only meet but potentially exceed its targets. As the industry continues to evolve, the ability to adapt and innovate will be crucial for success.
In conclusion, the dual leadership of the Groes brothers at EveryMatrix marks a significant chapter for the company. With Jonas Groes bringing his consultancy expertise and Ebbe Groes focusing on long-term strategic initiatives, EveryMatrix is poised to navigate the opportunities and hurdles of the igaming industry. While the journey towards becoming a top-tier technology provider by 2030 is fraught with challenges, the foundation laid by recent strategic decisions and leadership changes gives EveryMatrix a promising outlook.
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