Dmitry Starostenkov, CEO of EvenBet Gaming, has shared insights into the expanding opportunities for online poker in emerging markets such as Asia, Latin America, Africa, and the United States. Speaking at ICE Barcelona in January 2026, Starostenkov elaborated on the market dynamics and the potential for growth within these regions. This development is significant as it highlights the evolving landscape of online gaming, reflecting shifts in consumer preferences and regulatory approaches across different jurisdictions.
Recent trends suggest that while traditional forms of poker may face challenges in certain established markets, emerging regions are witnessing a surge in interest. This can be attributed to several factors, including increasing internet penetration, a growing middle class, and evolving regulations that are more accommodative towards online gambling. As a result, operators are keenly observing these markets for potential expansion opportunities.
In Asia, for instance, the burgeoning interest in online gaming is facilitated by technological advancements and a cultural inclination towards gaming activities. However, regulatory complexities remain a challenge, with countries in the region adopting varied approaches to the regulation and licensing of online gambling activities. Companies seeking to establish a foothold must navigate these intricacies to ensure compliance and market entry.
Latin America presents a different set of opportunities and challenges. Countries such as Brazil and Argentina are gradually opening up their markets to online poker, driven by legislative reforms aimed at boosting revenues through regulated gambling. Nonetheless, the regulatory landscape remains fragmented, requiring operators to adapt to a diverse range of legal frameworks and compliance requirements.
In Africa, the rapid adoption of mobile technology has been a catalyst for the growth of online poker. With a young and tech-savvy population, the continent offers significant potential for operators. However, market entry is complicated by varying levels of internet infrastructure and regulatory maturity across different countries. Despite these hurdles, several operators are making strategic investments to tap into this promising market.
The United States, with its large population and established gaming culture, represents a lucrative opportunity for online poker operators. Recent regulatory changes at the state level have gradually expanded the scope for legal online poker, although the market remains highly fragmented with different states imposing their own regulatory regimes. This necessitates a tailored approach for operators aiming to capture market share in the US.
One of the key themes highlighted by Starostenkov is the widening gap between market leaders and other operators. This is driven by the ability of leading firms to leverage advanced technology, data analytics, and marketing strategies to enhance player engagement and retention. In contrast, smaller operators may struggle to compete without significant investment in similar capabilities.
Furthermore, the convergence of real-money and social gaming models is reshaping the online poker landscape. Operators are increasingly exploring hybrid models that combine elements of both, offering players a diverse range of gaming experiences. This trend is gaining traction as it aligns with the preferences of modern players who seek interactive and immersive gaming options.
Despite the promising growth prospects, operators in these emerging markets must remain vigilant about regulatory risks. Governments may introduce sudden changes to legislation or enforcement practices, which could impact business operations. Consequently, maintaining a proactive and compliant approach is crucial for sustainable growth.
As the online poker market evolves, operators are likely to focus on strategic partnerships, technological innovations, and market-specific strategies to capitalize on the opportunities in these regions. The competitive landscape will continue to be shaped by the ability of firms to adapt to regulatory changes and leverage technological advancements.
Looking ahead, stakeholders will be closely monitoring the regulatory developments and market responses in these emerging regions. Successful navigation of these complex environments will be pivotal for operators seeking to establish a strong presence and drive growth in the online poker sector. The coming years are expected to witness further regulatory reviews and potential reforms, which will have significant implications for market dynamics and operator strategies.