Harry Grant
Campaign Launches with Hart and Jonas
DraftKings launched a new responsible gambling advertising campaign on Sept. 10, 2026, featuring actor and comedian Kevin Hart and singer Nick Jonas. The company, described as one of America’s leading sportsbooks and iGaming operators, announced the initiative alongside the introduction of several new self-management tools for its users.
The campaign began streaming online to a general consumer audience as well as sports bettors. It serves as a continuation of the “Take Your Game Anywhere” road-trip campaign, which Hart and Jonas launched last month. The new phase of the marketing push places a specific emphasis on responsible gambling practices rather than promotional betting offers.
New Self-Management Tools Introduce
Alongside the advertising effort, DraftKings introduced My Budget Builder, a feature built into the DraftKings app. The tool allows users to set their own betting budget and limits. In promotional materials for the campaign, Hart is featured demonstrating the use of My Budget Builder.
The company also highlighted My Stat Sheet, a tool that provides users with a view of their recent activity. This feature is designed to highlight spending patterns, giving customers visibility into their usage. DraftKings noted that customers can also set deeply customizable cool-off periods within the platform.
Gamalyze American Football and In-Person Activations
As part of the broader rollout, DraftKings is promoting Gamalyze American Football, a dedicated digital game designed to help customers understand their habits and risk-aversion. The experience involves playing quick decision-making rounds. Upon completion, users receive feedback intended to help them determine if they are experiencing gambling-related harm.
Gamalyze American Football is available as a digital option within the app but will also be featured at in-person events throughout September. Key activations for the game are scheduled at Wrigley Field in Chicago, Gillette Stadium in Foxborough, Massachusetts, and Arrowhead Stadium in Kansas City, Missouri. These locations align with major professional football venues, targeting audiences during the start of the season.
PGA Tour Sweepstakes and Product Expansion
DraftKings is also introducing a PGA Tour sweepstakes as part of this initiative. Participation in the sweepstakes requires users to interact with the company’s responsible gambling features. This mechanism ties promotional engagement directly to the utilization of self-management tools.
The launch comes after DraftKings recently expanded its product offerings into prediction markets. The company has positioned itself to offer a range of iGaming products, from traditional sports betting to newer market formats. The new responsible gambling push represents a strategic effort to integrate safety features into the customer experience across these various product lines.
Why It Matters
For iGaming operators, integrating responsible gambling features into core promotional strategies is becoming a standard operational requirement. DraftKings' move to gate a PGA Tour sweepstakes behind RG tool interaction signals a shift in how operators incentivize engagement. Regulators and stakeholders may view these self-management tools as benchmarks for consumer protection in the expanding prediction markets and iGaming sectors.
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