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New Jersey Moves to Expand Casino Gaming to North Jersey Amid Declining Atlantic City Revenues

In a significant shift in gambling policy, New Jersey legislators have proposed a bill aimed at expanding casino operations beyond the iconic Atlantic City, eyeing locations in North Jersey as potential new hubs for gaming and entertainment. This strategic move comes as Atlantic City’s casinos continue to experience declining revenues, a trend exacerbated by the COVID-19 pandemic and increasing competition from neighboring states.

The bill, spearheaded by State Senator Paul Sarlo and Assemblywoman Valerie Vainieri Huttle, proposes the establishment of two new casinos in the northern region of the state, likely in Jersey City and the Meadowlands Sports Complex. This expansion intends not only to rejuvenate New Jersey’s gaming industry but also to recapture a significant portion of the gambling revenue that has been lost to New York and Pennsylvania.

“North Jersey casinos are essential for revitalizing our state’s gaming sector and supporting the economic stability of our communities,” said Senator Sarlo. “With strategic locations near New York City, we anticipate attracting millions of visitors annually who otherwise might spend their gaming dollars in neighboring states.”

While Atlantic City has been the heart of New Jersey gambling for decades, recent years have seen a decline in visitor numbers and gaming revenue. The city faced economic hardships as five of its 12 casinos closed between 2014 and 2016. Although there has been a slight rebound in recent years due to online gambling and sports betting, the brick-and-mortar operations have continued to struggle.

The proposed legislation includes not only the development of new casinos but also a framework for revenue sharing that mandates a portion of the profits be directed towards revitalizing Atlantic City and aiding in its economic recovery. Additionally, the legislation outlines substantial contributions to the state’s senior citizens’ programs and the horse racing industry, which has long been in decline in New Jersey.

The reaction to the proposal has been mixed. Supporters argue that the expansion could create thousands of jobs and generate substantial revenue for the state. On the other hand, opponents are concerned about the potential negative impacts on Atlantic City and the proliferation of gambling-related problems.

Gambling industry analysts predict that the introduction of casinos to North Jersey could generate over $500 million annually in gaming revenue. According to a report by Spectrum Gaming Group, these new facilities could also draw millions of visitors each year from densely populated areas, including New York City, which is just a short drive away.

“This isn’t just about casinos,” Assemblywoman Vainieri Huttle remarked. “It’s about creating a vibrant entertainment district that can stimulate economic development, from hospitality to retail, across northern New Jersey.”

The bill is expected to face intense scrutiny both in the legislature and from the public as it makes its way through the legislative process. However, proponents remain optimistic about its chances, citing the potential economic benefits and the need to keep New Jersey competitive in the regional gaming market.

As the debate unfolds, all eyes will be on the potential transformation of New Jersey’s gambling landscape and the broader impact it could have on the state’s economy and the future of Atlantic City. With so much at stake, the coming months will be crucial in determining whether North Jersey will hit the jackpot or fold.

This development marks a pivotal moment in New Jersey’s gambling narrative, capable of reshaping the state’s economic contours and redefining its entertainment and tourism sectors. As stakeholders from various quarters weigh in, the overarching goal remains clear: revitalizing a beleaguered industry while balancing growth with responsibility.