Partnership Brings Dedicated Affiliate Programming to SBC’s Lisbon Event
SBC, the trade-event company behind one of the iGaming industry’s largest conferences, has confirmed a partnership with Conversion Conf to run a dedicated affiliate stage at the Affiliate Leaders Summit, scheduled for 29 September to 1 October 2026 at the Feira Internacional de Lisboa (FIL) and MEO Arena in Lisbon, Portugal.
The stage, branded the Conversion Club, is organized around three single-day themes. Scale opens on 29 September, focusing on internal operations, sales functions, and automation. Growth follows on 30 September, addressing traffic acquisition across TikTok, Telegram, and influencer channels. AI closes the run on 1 October, examining how artificial intelligence is affecting creative production, SEO, and team composition.
Programme and Speakers
Organisers described the sessions as practitioner-led, targeting the operational problems affiliate businesses face rather than long-range industry forecasting. Session titles include “From Small Team to Scalable Company: Building Systems That Work,” “Unlocking High-Profit iGaming Traffic: How Affiliates Discover & Scale the Best Markets,” and “Can We Trust AI 100%? Top 5 Things AI Still Can’t Do for Your Business.”
Confirmed speakers span iGaming and broader digital marketing. They include Aleksandr Flint of Flint Group, Dmitriy Belianin of Blask, Nikolay Nice of Sinners Media Buying, Mike Waizman, CMO of NGM GAME, Angelina Miko of Miko TikTok Traffic, Manish Chhabra, senior product manager at Tinder, Ashley Wright of Social Tale, and Nefeli Papadopoulou, senior acquisitions manager at Google EMEA.
Access and Attendance
The summit is expected to draw 10,000 industry professionals across the three days. Entry to the Conversion Club stage is restricted to holders of an Affiliate Leaders Summit VIP Pass. Organisers noted that affiliates may qualify for a complimentary pass.
Rasmus Sojmark, SBC’s CEO and founder, framed the partnership around the role affiliates play in the iGaming supply chain. “As the bridge between operators, platforms and players, affiliates are often among the first to feel the impact of change, and the speed of this change is increasing,” he said. Lana Rossi, CEO of Conversion Conf, said the stage is built to give attendees “practical answers to the problems they are dealing with today.”
Why It Matters
The affiliate channel is a primary customer-acquisition route for iGaming operators, and a dedicated three-day stage at the Lisbon summit signals that platform vendors are investing in the operational training that segment needs. For U.S.-based operators tracking European affiliate trends, the programme offers a look at how TikTok, Telegram, and AI-driven creative workflows are being applied to iGaming traffic. Access to the stage is limited to VIP-pass holders, with a possible free pass for affiliates.
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